Social Copy & StrategyManaged social media content for brands including Whispering Angel, Rosso Caffé, and La Tropical — developing content calendars, setting creative direction, and writing copy designed to drive engagement and brand awareness.
Social content designed to highlight the brand’s lifestyle positioning through giveaways, seasonal moments, and audience engagement campaigns. Aspirational, lifestyle-driven luxury voice centered around celebration, summer moments, and effortless elegance.
Whispering Angel
Content Strategy & Social Copy
On the right, copy provided for a giveaway that was the result of a collaboration between Whispering Angel, Baccarat, and Christofle.
The caption reflects Whispering Angel’s effortless, lifestyle-focused brand voice—short, confident, and designed to complement a visually striking, summer-inspired product shot.
Cerveceria La Tropical
Content Strategy & Social Copy
Copy written and content designed to highlight Cuban heritage, brewery culture, product promotions, weekly events. Energetic, punny, and culturally vibrant voice inspired by Cuban heritage, Miami nightlife, and social beer culture.
On the right, caption copy promoting La Tropical’s happy hour specials, highlighting discounted drinks and food while keeping the tone playful and energetic to match the brand’s social, Miami-inspired vibe.
Caption copy on the left showcases La Tropical’s fun, inviting, and distinctly millennial brand voice.
Rosso Caffè
Content Strategy & Social Copy
Copy written to match Rosso Caffè’s playful, internet-savvy voice—confident, slightly nerdy, and rooted in a genuine love of coffee culture, while highlighting products and promotions across social media.
Copy highlights Rosso Caffè’s playful, self-aware tone while promoting different coffee pod varieties through social media.
Copy reflects Rosso’s quirky, awkwardly confident voice, using humor to position the brand as the cure for everyday exhaustion while promoting the product through social media.
