I turn strategy into stories that sell.

I wear hearing aids, I’m Brazilian-Argentinian, and I am a mom of two (cats). Which means I spent a lot of time on this earth asking people to repeat themselves and hand-feeding my felines some tasty tuna treats. 

What I lack in hearing, I make up for in wit, humor, and impeccable comedic timing. In the last 10 years, I’ve written just about every kind of copy there is — direct response, UX, brand, product, social, web, email, funnels, ads, and even catalogs. I’ve helped shape voices and campaigns across hospitality, lifestyle, fashion, entertainment, health, beauty, and business. 

This has allowed me to work with some incredible brands such as The 1 Hotel South Beach, Whispering Angel, BurgerFi, 10X Health, St. Regis Bal Harbour, The Hair Club, and more.

In other words, I help brands sound clear, confident, and human — no matter the platform.