Short-Form Video & Campaign ProductionLa Tropical
Cuba’s oldest brewery in the heart of Miami
From concept and scripting, to filming, editing, and distribution, these short-form video campaigns were built to capture attention on social media and convert that attention into engagement, traffic, and brand awareness. La Tropical’s voice is punny, millennial, deliciously beer-forward.
From Tank, To Glass
Goal
Showcase the freshness and authenticity of beer from Cerveceria La Tropical by visually capturing the “tank-to-glass” experience. The objective was to create engaging social video content that highlights the brewing process while reinforcing the brand’s craft identity and driving curiosity around the brewery.
Strategy
Developed a short-form social video that visually walks viewers through the journey from brewing tank to poured pint. The concept focused on dynamic close-ups, smooth transitions, and sensory shots of the beer itself to make the process feel immersive and satisfying to watch. The video was scripted, shot, and edited with a social-first mindset, then adapted into Facebook ads to extend reach beyond organic audiences.
Outcome
The final video served as both organic social content and paid media creative, helping reinforce La Tropical’s craft brewing story while increasing engagement across social channels. The campaign created a visually compelling way to communicate freshness and authenticity while driving awareness of the brewery experience.
Buy Some Beer, Get a Beer
Goal
Promote retail sales of La Tropical Beer while driving visitors to the Cerveceria La Tropical brewery. Customers who purchased a six-pack from participating retailers could bring their receipt to the brewery and redeem it for a complimentary beer, creating a bridge between retail distribution and the on-site brewery experience.
Strategy
Created a short-form promotional video designed for social feeds and paid Facebook advertising. The concept focused on clearly communicating the offer — buy a six-pack at a local retailer, bring the receipt to the brewery, and enjoy a free beer — while capturing the lively, social atmosphere of the space. The video was scripted, filmed, and edited with a fast-paced, social-first style to make the promotion easy to understand and visually engaging.
Outcome
The video served as promotional content across organic social and paid advertising, helping amplify the offer while reinforcing the brand’s fun, approachable personality. The campaign encouraged both retail purchases and in-person brewery visits, giving customers an additional reason to engage with the brand beyond the store shelf.